Name of App: Aurasma
Cost: Free
Devices: iPhone
Good
The innovative use of augmented reality, 3D
imagery, it creates an interactive learning platform for students or
individuals who may positively impact from the options available. The use of the back-phone camera, allows the
opportunity for personalised videos to be featured in designed content. Otherwise there’s the opportunity to use
general images which can be motion activated using a QR Reader.
In all, the use of this app is positive, as
it can be used for multiple purposes-educational or entertainment. It can enhance learning through interaction.
Negative
The app requires the user to download a QR
Reader to your device, to allow the content created to be viewed. Therefore, this can be a little confusing to
begin with. Functions created may not
always be suited to peoples’ tastes.
Therefore, the app offers the option for content to be changed and
updated.
The app requires WIFI or fast internet
speed, so may not be accessible to everyone.
An example:
Top Gear recently used one in their new
monthly magazine. The benefit of using
Aurasma, offers client’s a more immersive experience into business
activities. If you’re able to, why don’t
you have a look?
Efficiency – 9
Functionality – 7
Design – 7
Overall
– 8/10